Joya Matthews joined the Greater Washington Community Foundation in September 2025 as the Director of Marketing.  Here, she helps shape and execute marketing strategies that elevate our donor products and services.

With over a decade of experience in brand storytelling, community engagement, and strategic marketing, Joya specializes in designing and delivering campaigns that inspire action and advance mission-driven goals. Her background spans nonprofit, government and private social impact sectors, where she has built deep expertise in digital strategy, content creation, and storytelling.  She has a deep commitment to equity and strongly believes in the good that philanthropy can do.

Before joining The Community Foundation, she served as the Director of Marketing for Prosperity Now, a national economic justice nonprofit, where she led multi-platform digital strategy and managed a cross-functional team to execute high-impact campaigns. Previously, she served as the Deputy Director for the District of Columbia Mayor’s Office of African American Strategic Engagement and the Associate Director of the Mayor’s Office on Women’s Policy and Initiatives, where she led community engagement strategies focused on racial and gender equity.  At Delivery Associates, Joya supported philanthropies and governments around the world tell stories that strengthen perspectives around education, climate, economic mobility and more.

Joya received a Bachelor of Arts in Journalism/ Public Relations and a Master of Public Administration from the University of Memphis.  She is a Tennessee native and a resident of Washington, DC where she lives with her husband and toddler. When she’s not sharing inspiring stories, she’s likely walking her neighborhood or trying new local restaurants.