What does Courageous Philanthropy look like?
For our December gathering of the quarterly DMV Community Book Group, that was the question of the hour, as we were joined by Jennifer Vanica, a 40-year veteran of philanthropy and community change, and author of Courageous Philanthropy: Going Public in a Closely Held World
“It is time to forge new, more courageous relationships between foundations and the communities we seek to serve,” Vanica shared. “When we no longer work to sustain our own points of view and work toward community ownership of change as accountable partners, we will discover that what endures is the fire of inspired action.”
In the late 1990s, Vanica was the CEO and President of the Jacobs Center for Neighborhood Innovation (JCNI), one of the lead organizers behind Market Creek Plaza Project in San Diego, California. The project has gained national acclaim for being one of the first neighborhood redevelopment projects in the US that was driven and owned by residents. From 1997 to 2005, more than 3,000 residents participated in teams to plan, design, build and lease the project which transformed a 20-acre industrial lot into a thriving commercial and cultural plaza. In her book, Vanica shares what she believes was key to the project’s success – mainly, a bold and intentional focus on listening and developing community ownership.
“Don’t do about me, without me,” Vanica recalled one resident sharing with her at a community meeting. “That was the mantra that drove our work.”
When asked what amenities should be included in the development project, Vanica says her organization supported residents as they went door-to-door, conducting more than 600 surveys with their fellow neighbors in four different languages. Their responses helped lay the blueprint for Market Creek Plaza – similar to the way that research initiatives like VoicesDMV have laid the foundation for The Community Foundation’s Strategic Vision and other initiatives.
Market Creek Plaza in San Diego, California includes one of the first grocery stores in the surrounding community, many minority-owned businesses, a cultural center, an open-air amphitheater, and other social amenities.
But Vanica says, for JCNI, the community involvement didn’t stop there. JCNI moved their offices to the neighborhood to be closer to residents. They met with around 200 local organizations, inviting various leaders to serve on committees for the project. They also went out of their way to include the diverse ethnic groups in the region by providing multiple translators for community meetings.
“Courage is what it takes to stand and speak,” Vanica shared. “But courage is also doing what it takes to create the space and environment to sit and listen.”
“If philanthropy has a job to act in the public interest, doesn’t it have an obligation to engage with and seek out the public interest?” Vanica asked.
“At JCNI, we consistently looked to residents to guide who was needed at the table and what kind of help would need to be provided in any given situation.”
Vanica says that the secret to success is to “protect the process” that prioritizes action and community engagement.
“If you’re going to cede decision-making control to the community, your process really matters,” Vanica shared. “Prioritizing participatory planning that is biased towards action; allowing people across different cultures to be involved and have a voice.”
Vanica explained that while the process of philanthropy ceding control of the planning process to community members seemed daunting, it ultimately led to the creation of a better project – allowing community members and developers access to untapped resources in the form of ideas and greater growth potential for the community.
For example, community members pointed out that – at the time – less than 2% of public works jobs in San Diego were awarded to minority contractors. By the end of the project, 69% of construction contracts were awarded to local minority-owned enterprises.
Community leaders share their experience working on the Market Plaza project in a video shared with the book group.
In addition, Vanica worked with a team of residents and attorneys to develop the nation’s first Community-Development Initial Public Offering – allowing residents to directly invest between $200-$10,000 in the project. As of 2009, 20% of the plaza was owned by local residents.
“As a premise of our democracy, those affected by decisions need a voice in those decisions,” Vanica explained. “And that demands that we let go of the idea that one group with power and privilege should try to stimulate social change without opening the door to the community.”
“In the foundation world, we wonder why things aren’t sustainable,” she added. “But if the assets are still sitting in our bank accounts or are only accessible through narrow parameters, it will never be sustainable. We have to be willing to let go of control.”
“We’re better together. Together, we have more endurance to face obstacles and become the most courageous versions of ourselves.”
The Community Foundation is excited to promote discussions and initiatives around innovative and courageous philanthropy that cedes power and seeds community wealth building. For more information, visit our website to learn about our Strategic Vision for Economic Justice and Together, We Prosper Campaign.
Click here to watch a full recording of the December 2023 DMV Community Book Group! For more information about the DMV Community Book Group, visit our website!